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r
I have noticed that an overwhelming majority of the new member
introductions are for "trial" memberships. Has anyone, Adam, figured
what percentage of trial members upgrade to a full membership when the
trial period expires? I am a numbers guy by profession and I just have
a need to know. Thanks.
Scott
ranger3 2007-04-11 19:32:13
Scott
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Duncanville, TX - USA
Joined: 11/8/2003
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Member: NCRS, NCRS Texas, Corvette Legends of Texas
There was a discussin on this topic a few months back, by the mods. Adam did run some numbers at that time. I think the problem with getting a real percentage is hard, due to the differing dates of joins/expires/upgrades.
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This is probably more than you wanted to know but here is some data as of Dec 06:
In 2005, 1004 people registered as trial members.
237 of them became paid members.
That is a 23.6% conversion of trials turned paid.
In 2006, 1142 people registered as trial members.
186 of them became paid members.
186 of them became paid members.
That is a 16.3% conversion of trials turned paid.
Monthly conversion rate:

how many paid members we lose per month. This is pretty disturbing. The August and September numbers mean that we are losing a lot of people that signed up at Carlisle and Funfest.
Feb 06:
1 Standard Members
4 Gold Members
Apr 06:
5 Gold Members
Monthly conversion rate:
1/05 18.0%
2/05 22.1%
3/05 16.9%
4/05 12.8%
5/05 21.9%
6/05 19.3%
7/05 20.5%
8/05 40.0%
9/05 43.8%
10/05 28.4%
11/05 16.4%
12/05 16.9%
1/06 15.0%
2/06 17.0%
3/06 19.2%
4/06 11.1%
5/06 10.4%
6/06 12.1%
7/06 18.4%
8/06 22.8%
9/06 30.6%
10/06 13.3%
11/06 7.0%
12/06 0%
2/05 22.1%
3/05 16.9%
4/05 12.8%
5/05 21.9%
6/05 19.3%
7/05 20.5%
8/05 40.0%
9/05 43.8%
10/05 28.4%
11/05 16.4%
12/05 16.9%
1/06 15.0%
2/06 17.0%
3/06 19.2%
4/06 11.1%
5/06 10.4%
6/06 12.1%
7/06 18.4%
8/06 22.8%
9/06 30.6%
10/06 13.3%
11/06 7.0%
12/06 0%
August and September always spike because of Carlise and Funfest. We need to get to more shows throughout entire the year!!

how many paid members we lose per month. This is pretty disturbing. The August and September numbers mean that we are losing a lot of people that signed up at Carlisle and Funfest.
Jan 06:
7 Standard Members
7 Gold Members
7 Standard Members
7 Gold Members
Feb 06:
1 Standard Members
4 Gold Members
Mar 06:
11 Standard Members
6 Gold Members
11 Standard Members
6 Gold Members
Apr 06:
2 Standard Members
5 Gold Members
5 Gold Members
May 06:
4 Standard Members
7 Gold Members
7 Gold Members
June 06:
10 Standard Members
3 Gold Members
10 Standard Members
3 Gold Members
July 06:
7 Standard Members
2 Gold Members
7 Standard Members
2 Gold Members
Aug 06:
9 Standard Members
33 Gold Members
33 Gold Members
Sep 06:
10 Standard Members
21 Gold Members
21 Gold Members
Oct 06:
15 Standard Members
8 Gold Members
8 Gold Members
Nov 06:
8 Standard Members
5 Gold Members
5 Gold Members
Dec 06:
5 Standard Members5 Gold Members
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r
Thanks Adam! That's exactly what I was talking about. I wonder if we could ask them before their trial period expires why they were not interested in upgrading to a paid membership. Seems like we lose a lot of potential paying members. This is not a big deal to me, I was just curious.Thanks for the time that you put in this.
Scott
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B
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Send PMFrederick, MD - USA
Joined: 2/20/2003
Posts: 555
Vette(s): Frederick County Corvette Club (Maryland)
Tan 64 365 Hp Conv 4 sp
Red 72 4 sp Conv ..running a '68 327
Blue 76 Coupe L 48 4 sp
White 79 Coupe L 82 auto
Silver 98 Conv, 6 sp
35th Anniv '88 vette
What I can not understand is why we are loosing GOLD members...
Unless these guys have sold their C3(s) ...thats my guess...
To be honest I have been extremely inactive all winter, health and other
reasons... and if I were not a lifetime member I most likely woul have logged on today only to see my membership had expired... Been that kind of winter.. MY 72 and 79 have had expired tags on them since November and January ..
Bob G.
Unless these guys have sold their C3(s) ...thats my guess...
To be honest I have been extremely inactive all winter, health and other
reasons... and if I were not a lifetime member I most likely woul have logged on today only to see my membership had expired... Been that kind of winter.. MY 72 and 79 have had expired tags on them since November and January ..
Bob G.
Bob
64,72 & 98 Corvette Ragtops
76 & 79 & qa 88 ANC Corvette Coupes
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O
Bob;
Glad to see you back and hope the health issues are getting better for you.
If you have time, don't forget to check out the newest Shark Bytes. Might help get ya back in the mood!
Glad to see you back and hope the health issues are getting better for you.
If you have time, don't forget to check out the newest Shark Bytes. Might help get ya back in the mood!
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O.K. Bob....
Your 63 and I'm 64......Let's dump that "expired" kinda talk.
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B
Lifetime Member
Send PMFrederick, MD - USA
Joined: 2/20/2003
Posts: 555
Vette(s): Frederick County Corvette Club (Maryland)
Tan 64 365 Hp Conv 4 sp
Red 72 4 sp Conv ..running a '68 327
Blue 76 Coupe L 48 4 sp
White 79 Coupe L 82 auto
Silver 98 Conv, 6 sp
35th Anniv '88 vette
Jayare...
Ok My brain is all for that.... but darn if my body wants to listen...
I am, as I type connected to an IV line... getting my 2 1/2 hour morning infusion of "Drugs... ie Vancomycin ....
Lucky I finish a 42 day dosage schedule of this crap this Thursday and I plan on declaring Summer officially here ... Been a bitch of a winter..
Bob
Ok My brain is all for that.... but darn if my body wants to listen...
I am, as I type connected to an IV line... getting my 2 1/2 hour morning infusion of "Drugs... ie Vancomycin ....
Lucky I finish a 42 day dosage schedule of this crap this Thursday and I plan on declaring Summer officially here ... Been a bitch of a winter..
Bob
Bob
64,72 & 98 Corvette Ragtops
76 & 79 & qa 88 ANC Corvette Coupes
Click on any image for larger view!
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