Corvette Launch Timing

Corvette Launch Timing:

April 29 - 2005 Corvette Ordering Overview

May - First dealer consensus, for July production

June - Pricing announcement

July - Start of production

Third Quarter - National advertising launch
















Source: 2005 Corvette Initial Ordering Workbook

I take it that these are for the coupe?

Any word on the Vert?

Scot
Wants a Vert!

ErnieCorvetteC6 said: .... Third Quarter - National advertising launch

If that campaign is anything like the one they lunched in January during the superbowl, they'll be great commercials!

Although, I'm kind of surprised they'll have to do much advertising. This things are gonna sell themselves, aren't they?

Trickle down marketing Adam...By advertising the C6 they'll get people into the showroom who can't actually afford a C6, these people will buy a C5 Used or some other "sporty" GM (Do they have any after the Camaro got cancelled?)

Scot

GM was advertising the H2 heavily ... when it was initially introduced ... and many dealers were gouging the buyers.